Introduction: The Evolution of NFL Football Streaming
In the past, watching NFL football meant sitting in front of your TV, flipping through channels, and hoping your favorite game was being broadcast. Over the years, the way we consume sports has changed dramatically. Gone are the days when cable TV was the only option. With the rise of streaming services, fans can now watch live sports from almost anywhere. And among the streaming giants, Amazon Prime Video has carved out a significant spot for itself by securing the rights to broadcast NFL games. But how did Amazon Prime Video become a home for NFL football? What games can you watch, and how does it stack up against traditional options? Let’s dive into these questions and more.
How Did Amazon Prime Video Get NFL Rights?
Amazon Prime Video’s journey into NFL broadcasting is a fascinating story of digital transformation, strategic partnerships, and changing consumer behaviors.
The Deal Between Amazon and the NFL
Amazon’s entry into the NFL broadcasting arena began modestly in 2017 when the company secured the rights to stream a select number of Thursday Night Football (TNF) games. Initially, this was part of a larger simulcast arrangement where the games were still primarily broadcast on traditional networks like CBS, NBC, and the NFL Network. But Amazon wasn’t just dipping its toes in the water—they had big plans.
In 2021, Amazon made headlines by signing a historic deal with the NFL to become the exclusive broadcaster of Thursday Night Football, starting from the 2022 season. The deal, reportedly worth $1 billion annually, marked a significant shift in how the NFL distributes its games, emphasizing the growing importance of streaming platforms in sports broadcasting. For Amazon, this wasn’t just about airing games; it was about revolutionizing how fans engage with the sport.
Why Did the NFL Choose Amazon Prime Video?
The NFL’s decision to partner with Amazon was driven by several factors. First, Amazon Prime Video’s massive subscriber base offered the NFL a way to reach a younger, tech-savvy audience that might not be tethered to traditional cable subscriptions. Additionally, Amazon’s technological capabilities, including interactive features like X-Ray for Sports, provided an opportunity to enhance the viewing experience in ways that traditional TV simply couldn’t.
Another key factor was Amazon’s commitment to innovation. The company was eager to experiment with alternate streams, multiple commentary options, and real-time stats, which aligned well with the NFL’s goal of modernizing its broadcast strategy.
NFL on Amazon Prime Video: Key Details
Category | Details |
Genre | NFL football telecasts |
Presented by | Al Michaels, Kirk Herbstreit, Kaylee Hartung, Terry McAulay, Charissa Thompson, Tony Gonzalez, Ryan Fitzpatrick, Andrew Whitworth, Richard Sherman, Marshawn Lynch, Taylor Rooks, Michael Smith, Dude Perfect, Hannah Storm, Andrea Kremer, LeBron James, Maverick Carter, Paul Rivera |
Opening Theme | “Prime Video Sports Theme” |
Composer | Pinar Toprak |
Country of Origin | United States |
Original Language | English |
No. of Seasons | 16 |
No. of Episodes | 16 per season (plus 1 preseason game) |
Production Locations | Various NFL stadiums |
Camera Setup | Multi-camera |
Running Time | 180 minutes or until game ends (including advertisements) |
Production Companies | National Football League, Prime Video Originals |
Network | Amazon Prime Video |
Original Release | 2017 – present |
Simulcasts | Free on Prime Video’s Twitch channel, and on local over-the-air networks in the markets of the playing teams |
What NFL Games Can You Watch on Amazon Prime Video?
So, now that Amazon Prime Video has the rights, what exactly can you watch? Is it just Thursday Night Football, or is there more on the menu?
Thursday Night Football (TNF)
The crown jewel of Amazon’s NFL offering is undoubtedly Thursday Night Football. Every Thursday during the NFL season, Amazon Prime Video streams a live game, bringing fans exclusive access to some of the most anticipated matchups of the week. These broadcasts aren’t just the same old, same old—Amazon pulls out all the stops with high-quality production, multiple camera angles, and innovative features that make watching TNF on Prime Video a unique experience.
Playoffs and Special Games
In addition to TNF, Amazon occasionally streams select playoff games and special matchups. While these games are typically still available on traditional networks, Amazon’s broadcast often comes with additional features that enhance the viewing experience, such as expert analysis, interactive stats, and alternative commentary tracks.
Is Every NFL Game Available on Prime Video?
No, not every NFL game is available on Amazon Prime Video. The exclusivity of their rights primarily pertains to Thursday Night Football. However, this doesn’t mean you’re left in the dark for other games. Amazon’s coverage is designed to complement, not replace, other broadcast options. If you’re a die-hard fan who wants to catch every single game, you’ll still need access to other channels or streaming services.
Thursday Night Football on Amazon Prime: A Quick Overview
Introduction
Amazon first acquired streaming rights for Thursday Night Football (TNF) in 2017, starting with 10 non-exclusive games. By 2021, Amazon became the exclusive TNF broadcaster, with a 10-year, $1 billion annual deal.
Early Years (2017-2019)
In 2017, Amazon streamed TNF for Prime subscribers, featuring alternate feeds in Spanish, Portuguese, and English for international viewers. They renewed the deal for 2018 and 2019, adding free Twitch streams with special features like an all-female commentary team.
Expansion and Exclusivity (2020-2022)
Amazon extended its deal in 2020, introducing features like the “Scout’s Feed” and interactive Twitch streams. In 2021, Amazon secured exclusive TNF rights starting from 2022, producing its own broadcasts.
Other NFL Programming
Amazon also streamed a regular-season game in 2020 and acquired rights to air NFL playoff games on Prime Video starting in 2021.
New Milestones (2023)
For 2023, Amazon will stream the first Black Friday NFL game, marking another milestone in its NFL coverage expansion.
How to Watch NFL on Amazon Prime Video
Watching NFL games on Amazon Prime Video is straightforward, but there are a few details to keep in mind to ensure you’re set up for the best experience.
Streaming Devices and Compatibility
Amazon Prime Video is compatible with a wide range of devices, making it easy to stream NFL games on your preferred screen. Whether you’re using a smart TV, streaming stick (like Amazon Fire TV or Roku), gaming console (such as PlayStation or Xbox), or even your smartphone or tablet, you can access the Prime Video app. The app is also available on web browsers, so if you prefer watching on your laptop or desktop, you’re covered.
To get started, simply download the Amazon Prime Video app on your device, log in with your Amazon account, and navigate to the “Live & Upcoming” section to find the NFL games.
Is It Free With Amazon Prime Membership?
Yes, if you’re already an Amazon Prime member, you get access to NFL games on Prime Video at no extra cost. Your membership includes all the perks of Prime Video, including TNF and any other NFL-related content that Amazon has rights to stream.
If you’re not a Prime member, you’ll need to sign up for a subscription, which costs $14.99 per month or $139 per year. The cost might seem steep, but considering the range of content and benefits—like free two-day shipping, Amazon Music, and Prime Reading—it’s a solid deal, especially for NFL fans.
How to Access Live Games
Accessing live NFL games on Amazon Prime Video is a breeze. On game day, head to the Prime Video app or website, and you’ll find the game prominently featured on the homepage. You can also navigate to the Sports section, where upcoming games are listed. Once you click on the game, the live stream will begin.
Pro tip: Make sure your app is updated to the latest version and that you have a stable internet connection to avoid any hiccups during the game.
Enhancing Your NFL Experience on Prime Video
Amazon Prime Video doesn’t just give you the basic game feed; they go above and beyond to offer features that enrich your NFL viewing experience.
X-Ray for Sports
One of the standout features of watching NFL games on Amazon Prime Video is X-Ray for Sports. This interactive feature provides real-time stats, play-by-play analysis, and player information during the game. Simply pause the game or click on the X-Ray button, and a wealth of data is at your fingertips. Want to know how many yards your favorite player has rushed this season? X-Ray’s got you covered. It’s like having a personal sports analyst right in your living room.
Alternate Streams and Commentary
Amazon Prime Video also offers alternate streams and commentary options for many NFL games. Whether you prefer a different commentary style, want to hear from former players, or enjoy a more casual, fan-centric broadcast, these options add a new dimension to watching football. For example, you might find a stream with a focus on fantasy football insights or one that brings in celebrity guests for a more relaxed vibe.
Comparing Amazon Prime Video NFL Coverage to Other Platforms
How does Amazon Prime Video’s NFL coverage stack up against other ways to watch football? Let’s compare it to cable TV and other streaming services.
How Does It Stack Up Against Cable TV?
Traditional cable TV has long been the go-to for NFL games, with networks like CBS, NBC, and ESPN leading the charge. Cable offers a comprehensive package, including local games, Monday Night Football, Sunday Night Football, and more. However, it comes with a hefty price tag, complex bundles, and long-term contracts that can be a hassle.
Amazon Prime Video, on the other hand, provides a more flexible and cost-effective alternative. With Prime, you get Thursday Night Football without needing a cable subscription. While you won’t get every game like you would with a full cable package, the convenience of streaming, the additional features like X-Ray, and the lack of contracts make it an appealing option for many fans. Plus, you can watch from anywhere, not just your living room.
Amazon Prime Video vs. Other Streaming Services
When it comes to streaming NFL games, Amazon Prime Video faces stiff competition from other services like ESPN+, Hulu + Live TV, and YouTube TV. Each has its strengths:
ESPN+:
Known for its robust sports coverage, including Monday Night Football. However, it doesn’t offer Thursday Night Football, making Prime Video a crucial complement.
Hulu + Live TV:
Offers a broad selection of channels, including live sports, but at a higher price point.
YouTube TV:
Provides extensive NFL coverage but, again, at a higher cost and with more channels than some users might need.
What sets Amazon Prime Video apart is its exclusive rights to Thursday Night Football and its integrated shopping, viewing, and interactive features. It’s more than just a streaming service; it’s an experience tailored for the modern sports fan.
The Future of NFL on Amazon Prime Video
With Amazon now a major player in the NFL broadcasting game, what does the future hold? Could we see even more NFL content on Prime Video?
Could Amazon Expand Its NFL Coverage?
Given Amazon’s deep pockets and commitment to sports streaming, it’s entirely possible that they could expand their NFL coverage in the future. This could mean securing rights to additional games, such as Sunday or Monday night matchups, or even exclusive playoff games. Amazon is also known for pushing the envelope in terms of technology and user experience, so we might see new features or innovations that further enhance how we watch football.
Will Other Sports Follow?
The success of NFL streaming on Amazon Prime Video could pave the way for other sports to find a home on the platform. We’ve already seen Amazon dip its toes into other sports, including Premier League soccer and MLB games. As traditional broadcasting models continue to evolve, Amazon could become a go-to destination for a wider range of live sports, offering fans more flexibility and features than ever before.
Conclusion
As we look ahead to the next NFL season, Amazon Prime Video’s role in broadcasting will undoubtedly grow. Fans can expect more high-quality Thursday Night Football streams, possibly enhanced with even more interactive features and alternate viewing options. While not every NFL game is available on Prime Video, the platform offers a unique, engaging, and convenient way to enjoy football, especially for those who prioritize flexibility and innovation over traditional cable packages.
Whether you’re a casual viewer or a die-hard fan, Amazon Prime Video has something to offer, making it a valuable part of any NFL fan’s game-day routine.
FAQs of Does Amazon Prime Video Have NFL Football?
Does Amazon Prime Video include all NFL games?
No, Amazon Prime Video primarily offers Thursday Night Football. Other games are available through different networks and streaming services.
Is Thursday Night Football free with Amazon Prime?
Yes, Thursday Night Football is included with an Amazon Prime membership at no additional cost.
Can I watch NFL playoff games on Amazon Prime Video?
Amazon occasionally streams select playoff games, but most playoff games are still broadcast on traditional networks.
How do I watch NFL games on Amazon Prime Video?
You can watch NFL games on Amazon Prime Video through the Prime Video app on compatible devices or on the website.
What is X-Ray for Sports?
X-Ray for Sports is an interactive feature on Amazon Prime Video that provides real-time stats, player information, and play-by-play analysis during NFL games.
Will Amazon Prime Video add more NFL games in the future?
It’s possible. Amazon has shown interest in expanding its sports offerings, so additional NFL games or coverage could be on the horizon.
How does Amazon Prime Video’s NFL coverage compare to cable TV?
Amazon Prime Video offers exclusive access to Thursday Night Football and innovative features like X-Ray, making it a flexible and cost-effective alternative to cable, though it doesn’t provide the comprehensive coverage that cable does.