America’s Team: A Brief History
The Dallas Cowboys, often referred to as “America’s Team,” boast a rich history filled with triumphs and challenges. Their journey to becoming one of the NFL’s most iconic franchises is a tale of legendary players, innovative coaching, and unforgettable moments.

The Glory Days: The 1970s and 1990s
The Cowboys’ golden era can be divided into two distinct periods: the 1970s and the 1990s. These decades showcased the team at its absolute peak, with a combination of talent, strategy, and unwavering determination that set them apart.
Super Bowl XII: A Victory for the Ages:
The Cowboys’ first Super Bowl victory came in 1978 against the Denver Broncos. Led by legendary coach Tom Landry, the team displayed exceptional skill and resilience, securing their place in NFL history.

The Dynasty of the 1990s:
- The 1990s marked a new era of dominance for the Cowboys. Under the guidance of head coach Jimmy Johnson and owner Jerry Jones, the team captured three Super Bowl titles in four years. Names like Troy Aikman, Emmitt Smith, and Michael Irvin became synonymous with Cowboys greatness.
Dallas Cowboys’ Last Super Bowl Victory
Event | Details |
Team | Dallas Cowboys |
Opponent | Pittsburgh Steelers |
Super Bowl | Super Bowl XXX |
Date | January 28, 1996 |
Final Score | 27-17 |
Location | Sun Devil Stadium, Tempe, Arizona |
Significance | Dallas Cowboys’ last Super Bowl win |
Cowboys’ Super Bowl Journey: A Glorious History
The Dallas Cowboys, one of the NFL’s most storied franchises, have a Super Bowl history rich in drama, glory, and unforgettable moments. From their challenging early years to their dominance in the 1990s, let’s take a look back at their key Super Bowl appearances.
Super Bowl V (1971):
Opponent: Baltimore Colts (Loss)
Score: 16-13
Eleven years after joining the NFL, the Cowboys made their Super Bowl debut against the Colts. In a heart-wrenching game, Dallas lost in the final moments, with a Colts field goal sealing the game. Despite the loss, Cowboys linebacker Chuck Howley became the first and only Super Bowl MVP from the losing team, and the first non-quarterback to win the award.
Super Bowl VI (1972):
Opponent: Miami Dolphins (Win)
Score: 24-3
The Cowboys captured their first Super Bowl victory just a year later, dominating the Dolphins. The Cowboys’ defense shined, holding Miami to 185 yards and no touchdowns, while the offense racked up 252 rushing yards. The era of Roger Staubach, Chuck Howley, and Duane Thomas was in full swing.
Super Bowl X (1976):
Opponent: Pittsburgh Steelers (Loss)
Score: 21-17
In a hard-fought battle, Dallas fell to the Steelers, who became the first team to win back-to-back Super Bowls. The Cowboys led in the fourth quarter but couldn’t hold on as the Steelers surged to victory, leaving Dallas just short in a game decided in the final minutes.

Super Bowl XII (1978):
Opponent: Denver Broncos (Win)
Score: 27-10
The Cowboys captured their second Super Bowl title in front of over 100 million viewers, a record at the time. With a prime-time slot and a dominant defensive performance, Dallas forced eight turnovers and allowed only 61 passing yards, leading to a decisive win over the Broncos.
Super Bowl XIII (1979):
Opponent: Pittsburgh Steelers (Loss)
Score: 35-31
The Cowboys sought redemption against the Steelers, aiming for a third Super Bowl title. In one of the most thrilling Super Bowls, both teams vied to be the first to win three championships. Despite a valiant effort, Dallas fell short in a close game, 35-31, in a clash featuring 11 future Hall of Famers from the Cowboys’ roster.
Super Bowl XXVII (1993):
Opponent: Buffalo Bills (Win)
Score: 52-17
The Cowboys entered the 1990s with dominance, beginning with a record-setting victory over the Bills. Behind Troy Aikman’s four touchdown passes and Emmitt Smith’s 108 rushing yards, Dallas cruised to their biggest Super Bowl win in history, cementing their place as a 90s powerhouse.
Super Bowl XXVIII (1994):
Opponent: Buffalo Bills (Win)
Score: 30-13
In a Super Bowl rematch, Dallas once again overpowered the Bills, securing back-to-back championships. Emmitt Smith starred, rushing for 132 yards and two touchdowns, as the Cowboys showcased their might with another convincing win.
The Dallas Cowboys’ Super Bowl history is a testament to their resilience, talent, and enduring legacy in the NFL. From their early struggles to their eventual rise as “America’s Team,” the Cowboys have left an indelible mark on the league’s greatest stage.
Dallas Cowboys’ key information and history
Category | Details |
Established | January 28, 1960 (64 years ago) |
First Season | 1960 |
Play in | AT&T Stadium, Arlington, Texas |
Headquartered in | Ford Center at The Star, Frisco, Texas |
Team Colors | Navy blue, metallic silver, royal blue, silver-green, white |
Fight Song | Cowboys Stampede March |
Mascot | Rowdy |
Website | dallascowboys.com |

League/Conference Affiliations
League/Conference | Years |
National Football League | 1960–present |
Western Conference | 1960 |
Eastern Conference | 1961–1969 |
Capitol Division | 1967–1969 |
National Football Conference | 1970–present |
NFC East | 1970–present |
Personnel
Position | Name |
Owner(s) | Jerry Jones |
CEO | Stephen Jones |
President | Jerry Jones |
General Manager | Jerry Jones |
Head Coach | Mike McCarthy |

Team History
Team | Years |
Dallas Cowboys | 1960–present |
Team Nicknames | Stephen Jones |
Nickname | Description |
America’s Team | Widely recognized as America’s Team |
Doomsday Defense | Known for a strong defense |
The ‘Boys | Informal term for the Cowboys |
Big D | Refers to Dallas (the city) |
Championships
Type | Count | Years |
League Championships | 5 | 1971 (VI), 1977 (XII), 1992 (XXVII), 1993 (XXVIII), 1995 (XXX) |
Conference Championships | 10 | NFL Eastern: 1966, 1967; NFC: 1970, 1971, 1975, 1977, 1978, 1992, 1993, 1995 |
Division Championships | 25 | NFL Capitol: 1967, 1968, 1969; NFC East: 1970, 1971, 1973, 1976, 1977, 1978, 1979, 1981, 1985, 1992, 1993, 1994, 1995, 1996, 1998, 2007, 2009, 2014, 2016, 2018, 2021, 2023 |
Playoff Appearances | 36 | Various years from 1966 to 2023 |
Home Fields
Field | Years |
Cotton Bowl | 1960–1971 |
Texas Stadium | 1971–2008 |
AT&T Stadium | 2009–present |
Team Owners | |
Owner | Years |
Clint Murchison Jr. | 1960–1984 |
Bum Bright | 1984–1989 |
Jerry Jones | 1989–present |
The Super Bowl Drought: A Cowboy Conundrum
Despite their illustrious past, the Dallas Cowboys have faced a significant challenge in recent years: the absence of a Super Bowl victory. The drought has been a subject of intense scrutiny and speculation among fans and analysts alike.

Close Calls and Heartbreak
The Cowboys have experienced their share of near-misses during the Super Bowl drought. Promising seasons have often ended in disappointment, leaving fans yearning for a return to championship glory. These close calls have only intensified the desire for a Super Bowl win.
The Impact of the Drought on the Franchise
The prolonged absence of a Super Bowl title has undoubtedly impacted the Cowboys franchise. While the team remains one of the most popular and valuable in sports, the pressure to end the drought has created a constant undercurrent of expectation and scrutiny.
The Future of the Cowboys: Hope on the Horizon
Despite the challenges, there are reasons for optimism among Cowboys fans. The team has made strides in recent years, showcasing talent and potential.
Building a Contender
Assembling a competitive roster is crucial for any team aiming for Super Bowl contention. The Cowboys have focused on acquiring key players and building a strong foundation.
The Role of Coaching and Leadership
Effective coaching and leadership are essential ingredients for Super Bowl success. The Cowboys have made coaching changes in recent years, hoping to find the right formula to guide the team back to championship form.
Conclusion: The Wait Continues
The Dallas Cowboys’ last Super Bowl victory remains a cherished memory for fans, but the quest for another championship continues. While the drought has been challenging, the team’s rich history and passionate fanbase provide a solid foundation for future success. As the Cowboys navigate the complexities of modern football, fans eagerly await the day when the Lombardi Trophy returns to Dallas.
FAQs
When was the last time the Dallas Cowboys won a Super Bowl?
The Dallas Cowboys last won the Super Bowl on January 28, 1996, defeating the Pittsburgh Steelers 27-17 in Super Bowl XXX.
How many Super Bowls have the Dallas Cowboys won?
The Dallas Cowboys have won five Super Bowl championships.
Who was the coach of the Dallas Cowboys when they won their last Super Bowl?
Barry Switzer was the head coach of the Dallas Cowboys when they won Super Bowl XXX in 1996.
Who are some of the most famous Dallas Cowboys players from their Super Bowl-winning teams?
Some of the most famous Dallas Cowboys players from their Super Bowl-winning teams include Troy Aikman, Emmitt Smith, Michael Irvin, Roger Staubach, and Tony Dorsett.
What is the longest Super Bowl drought in NFL history?
The Dallas Cowboys currently hold the longest active Super Bowl drought in NFL history.