Super Bowl Halftime Show?
Super Bowl Halftime Show?

Who Pays for the Super Bowl Halftime Show?


Super Bowl Halftime Show performers don’t receive payment, but the NFL spends millions on production costs. The event offers immense exposure for artists, boosting careers and brand recognition.

Super Bowl Halftime Show?
Super Bowl Halftime Show?

The Super Bowl: A Global Spectacle

The Super Bowl is more than just a football game; it’s a cultural phenomenon watched by millions worldwide. Each year, the event generates immense buzz, and a significant part of its allure lies in the highly anticipated halftime show.

The Halftime Show: A Star-Studded Affair

Halftime performances have evolved into extravaganzas featuring some of the biggest names in music. From iconic rock bands to contemporary pop superstars, the show has become a platform for artists to reach a global audience.

The-Halftime-Show: A-Star-Studded-Affair
The-Halftime-Show: A-Star-Studded-Affair

The Cost of Putting on a Show

While the performers themselves aren’t paid, the NFL incurs substantial costs to produce these spectacular shows. Millions of dollars are spent on elaborate sets, state-of-the-art technology, and intricate choreography. The league also covers the artists’ travel and accommodation expenses.

Do Performers Get Paid?

The NFL’s Stance

Contrary to popular belief, Super Bowl halftime performers do not receive a paycheck. The NFL maintains that the exposure and prestige associated with the performance are sufficient compensation.

The Artist’s Perspective

While the financial aspect might be surprising, the opportunity to perform at the Super Bowl is invaluable for an artist’s career. The massive viewership and global recognition can propel them to new heights of fame and influence.

The Real Payoff: Exposure and Branding

Boosting Career and Sales

Performing at the Super Bowl can significantly boost an artist’s career. Album sales often skyrocket, concert tickets sell out faster, and social media following grows exponentially. The performance can also lead to lucrative endorsement deals and other business opportunities.

Building a Brand

The Super Bowl halftime show is a powerful platform for artists to build their brand. By delivering a memorable performance, they can create a lasting impression on the audience and solidify their place in popular culture.

 list of artists who have performed the National Anthem at the Super Bowl.

Super BowlDateLocationThemePerformer(s)ProducerSpecial Guest(s)Sponsor
IIJanuary 14, 1968Miami Orange Bowl (Miami, Florida)Grambling State University Marching Band
IIIJanuary 12, 1969Miami Orange Bowl (Miami, Florida)America ThanksFlorida A&M University band, Miami-area high school bands
IVJanuary 11, 1970Tulane Stadium (New Orleans, Louisiana)Tribute to Mardi GrasMarguerite Piazza, Doc Severinsen, Lairen & Tara, Al Hirt, Lionel Hampton, Carol Channing, Southern University Marching Band
VJanuary 17, 1971Miami Orange Bowl (Miami, Florida)Southeast Missouri State Marching Band, Anita Bryant, Up With People
VIJanuary 16, 1972Tulane Stadium (New Orleans, Louisiana)Salute to Louis ArmstrongElla Fitzgerald, Carol Channing, Al Hirt, USAFA Cadet Chorale, U.S. Marine Corps Drill Team, Tyler Jr. College Apache Belles and Band, Tyler, TexasJim Skinner
VIIJanuary 14, 1973Los Angeles Memorial Coliseum (Los Angeles, California)Happiness IsUniversity of Michigan Marching Band, Woody Herman, Andy WilliamsTommy Walker
VIIIJanuary 13, 1974Rice Stadium (Houston, Texas)A Musical AmericaUniversity of Texas Longhorn Band, Judy Mallett (Miss Texas 1973) on fiddleJim Skinner
IXJanuary 12, 1975Tulane Stadium (New Orleans, Louisiana)Tribute to Duke EllingtonMercer Ellington & Grambling State University Marching Bands
XJanuary 18, 1976Miami Orange Bowl (Miami, Florida)200 Years and Just a Baby: A Tribute to America’s BicentennialUp with People
XIJanuary 9, 1977Rose Bowl (Pasadena, California)It’s a Small WorldLos Angeles Unified All-City Band with the New Mouseketeers & Audience card stuntThe Walt Disney Company
XIIJanuary 15, 1978Louisiana Superdome (New Orleans, Louisiana)From Paris to Paris of AmericaTyler Apache Belles Drill Team, The Apache Band, Pete Fountain, Al Hirt
XIIIJanuary 21, 1979Miami Orange Bowl (Miami, Florida)Salute to CaribbeanKen Hamilton, Various Caribbean bands, including Gramacks out of DominicaBob JaniCarnival
XIVJanuary 20, 1980Rose Bowl (Pasadena, California)A Salute to the Big Band EraUp with People, Grambling State University Marching Bands
XVJanuary 25, 1981Louisiana Superdome (New Orleans, Louisiana)Mardi Gras FestivalSouthern University Marching Band, Helen O’ConnellJim Skinner
XVIJanuary 24, 1982Pontiac Silverdome (Pontiac, Michigan)Salute to the 1960s and MotownUp with People
XVIIJanuary 30, 1983Rose Bowl (Pasadena, California)KaleidoSUPERscopeLos Angeles Super Drill TeamBob Jani
XVIIIJanuary 22, 1984Tampa Stadium (Tampa, Florida)Salute to Superstars of Silver ScreenUniversity of Florida and Florida State University Marching BandsThe Walt Disney Company
XIXJanuary 20, 1985Stanford Stadium (Stanford, California)World of Children’s DreamsTops in BlueAir Force Entertainment
XXJanuary 26, 1986Louisiana Superdome (New Orleans, Louisiana)Beat of the FutureUp with People
XXIJanuary 25, 1987Rose Bowl (Pasadena, California)Salute to Hollywood’s 100th Anniversary – The World of Make BelieveGeorge Burns, Mickey Rooney, Grambling State University and USC Marching Bands, Disney characters, Southern California-area high school drill teams and dancersThe Walt Disney Company
XXIIJanuary 31, 1988Jack Murphy Stadium (San Diego, California)Something GrandChubby Checker, The Rockettes, 88 grand piano players (various), The combined San Diego State University Marching Aztecs, California State University Northridge Marching Band, and USC Marching BandsRadio City Music Hall
XXIIIJanuary 22, 1989Joe Robbie Stadium (Miami Gardens, Florida)1950s Rock and Roll (Be Bop Bamboozled in 3-D)Elvis Presto, South Florida-area dancers and performersMagicCom EntertainmentDan WitkowskiDiet Coke
XXIVJanuary 28, 1990Louisiana Superdome (New Orleans, Louisiana)Salute to New Orleans & 40th Anniversary of PeanutsPete Fountain, Doug Kershaw, Irma Thomas, Nicholls State University Marching Band, Southern University Marching Band, USL Marching BandSelect Productions
XXVJanuary 27, 1991Tampa Stadium (Tampa, Florida)Small World Tribute to 25 Years of the Super BowlNew Kids on the Block, Disney characters, Warren Moon, 2,000 local childrenThe Walt Disney CompanyWalt Disney World, The Coca-Cola Company
XXVIJanuary 26, 1992Hubert H. Humphrey Metrodome (Minneapolis, Minnesota)Winter Magic, salute to 1992 Winter OlympicsGloria Estefan, Olympic figure skaters Brian Boitano and Dorothy Hamill, Members of the 1980 US Olympic Hockey Team, University of Minnesota Marching BandTimberline Productions
XXVIIJanuary 31, 1993Rose Bowl (Pasadena, California)Michael JacksonRadio City, Scott Sanders, Don Mischer Productions
XXVIIIJanuary 30, 1994Georgia Dome (Atlanta, Georgia)Rockin’ Country SundayClint Black, Tanya Tucker, Travis Tritt, The JuddsSelect Productions
XXIXJanuary 29, 1995Joe Robbie Stadium (Miami Gardens, Florida)Indiana Jones and the Temple of the Forbidden EyePatti LaBelle, Indiana Jones & Marion Ravenwood, Teddy Pendergrass, Tony Bennett, Arturo Sandoval, Miami Sound MachineThe Walt Disney Company
XXXJanuary 28, 1996Sun Devil Stadium (Tempe, Arizona)Take Me Higher: A Celebration of 30 Years of the Super BowlDiana RossRadio City Music HallOscar Mayer
XXXIJanuary 26, 1997Louisiana Superdome (New Orleans, Louisiana)Blues Brothers BashThe Blues Brothers (Dan Aykroyd, John Goodman and Jim Belushi), ZZ Top, James Brown, Catherine Crier (“news” intro)Select Productions, Radio City, House of Blues
XXXIIJanuary 25, 1998Qualcomm Stadium (San Diego, California)Salute to Motown’s 40th AnniversaryBoyz II Men, Smokey Robinson, Martha Reeves, The Temptations, Queen Latifah, Grambling State University Marching BandRadio City Music HallRoyal Caribbean International, Celebrity Cruises
XXXIIIJanuary 31, 1999Pro Player Stadium (Miami Gardens, Florida)Celebration of Soul, Salsa and SwingGloria Estefan, Stevie Wonder, Big Bad Voodoo Daddy, Savion GloverProgressive Auto Insurance
XXXIVJanuary 30, 2000Georgia Dome (Atlanta, Georgia)Tapestry of NationsPhil Collins, Christina Aguilera, Enrique Iglesias, Toni Braxton, 80-person choir (
XLVIIIFebruary 2, 2014MetLife Stadium (East Rutherford, New Jersey)America’s Greatest HitsBruno MarsRed Hot Chili PeppersHamish HamiltonRicky Kirshner
XLIXFebruary 1, 2015University of Phoenix Stadium (Glendale, Arizona)A Super Bowl SpectacularKaty PerryLenny Kravitz, Missy Elliott, Arizona State University Sun Devil Marching BandHamish HamiltonRicky Kirshner
50February 7, 2016Levi’s Stadium (Santa Clara, California)Coldplay Super Bowl Halftime ShowColdplayBeyoncé, Bruno Mars, Mark Ronson, Gustavo Dudamel, University of California Marching Band, Youth Orchestra Los AngelesHamish HamiltonRicky Kirshner
LIFebruary 5, 2017NRG Stadium (Houston, Texas)A Halftime Show of WonderLady GagaHamish HamiltonJesse Collins, Jay-Z, Roc Nation
LIIFebruary 4, 2018U.S. Bank Stadium (Minneapolis, Minnesota)A Show for the AgesJustin TimberlakeThe Tennessee Kids, University of Minnesota Marching BandHamish HamiltonJesse Collins
LIIIFebruary 3, 2019Mercedes-Benz Stadium (Atlanta, Georgia)A Celebration of MusicMaroon 5Travis Scott, Big Boi, Georgia State University Marching BandHamish HamiltonJesse Collins
LIVFebruary 2, 2020Hard Rock Stadium (Miami Gardens, Florida)A Latin Pop ExtravaganzaShakira, Jennifer LopezBad Bunny, J Balvin, Emme MuñizHamish HamiltonRicky Kirshner, VAMC Studios, Jay-Z, Roc Nation
LVFebruary 7, 2021Raymond James Stadium (Tampa, Florida)A Journey Through MusicThe WeekndHamish HamiltonJesse Collins, Jay-Z, Roc Nation, Diversified Production Services
LVIFebruary 13, 2022SoFi Stadium (Inglewood, California)A West Coast CelebrationDr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar50 Cent, Anderson .PaakHamish HamiltonJesse Collins
LVIIFebruary 12, 2023State Farm Stadium (Glendale, Arizona)A Global Music ShowcaseRihannaHamish HamiltonJesse Collins
LVIIIFebruary 11, 2024Allegiant Stadium (Paradise, Nevada)To be announcedUsherAlicia Keys, Jermaine Dupri, H.E.R., will.i.am, Lil Jon, Ludacris, Sonic Boom of the SouthHamish HamiltonJesse Collins
LIXFebruary 9, 2025Caesars Superdome (New Orleans, Louisiana)To be announcedTo be announcedTo be announcedTo be announcedTo be announced

The Future of Super Bowl Halftime Shows

New Trends and Challenges

As technology continues to advance, we can expect to see even more innovative and visually stunning halftime shows. However, the league will also face challenges in balancing entertainment value with social responsibility and inclusivity.

The-Future-of-Super-Bowl-Halftime-Shows
The-Future-of-Super-Bowl-Halftime-Shows

The Impact on the Music Industry

The Super Bowl halftime show has become a coveted spot for musicians, and the competition to land a performance is fierce. The show’s influence on the music industry is undeniable, shaping trends and determining the next generation of superstars.

Conclusion

The Super Bowl halftime show is a complex interplay of entertainment, business, and cultural impact. While performers don’t receive a direct payment, the rewards in terms of exposure and brand building are immeasurable. As the show continues to evolve, it will remain a captivating spectacle that captures the world’s attention.

FAQS

General Questions

  • Who pays for the Super Bowl halftime show?
    • The NFL covers the costs of the production, including sets, technology, and artist expenses.
  • Do Super Bowl halftime performers get paid?
    • No, performers typically do not receive a direct payment.
  • How much does it cost to produce a Super Bowl halftime show?
    • The exact cost varies each year, but it’s estimated to be millions of dollars.
  • What is the purpose of the Super Bowl halftime show?
    • The halftime show is designed to entertain the audience during the break and generate excitement for the game.

Performer-Related Questions

  • How are Super Bowl halftime performers chosen?
    • The NFL typically selects performers based on popularity, relevance, and ability to deliver a captivating performance.
  • What benefits do performers get from performing at the Super Bowl?
    • Performers gain immense exposure, increased popularity, and potential career boosts.
  • Have there been any controversies surrounding Super Bowl halftime shows?
    • Yes, there have been controversies related to content, wardrobe, and other factors.

Viewer-Related Questions

The halftime show usually lasts around 12-15 minutes.

When does the Super Bowl halftime show usually happen?

The halftime show typically takes place around the middle of the second quarter.

How long is the Super Bowl halftime show?

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